Dave Anderson

Hi, I'm Dave Anderson, Search Manager at Intouch Solutions

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I’ve been a search engine marketer for 8 years now, providing expertise in SEO and PPC for hundreds of websites over that span of time. Currently, I am the Search Manager at Intouch Solutions, providing pharma SEO and PPC strategic oversight to dozens of clients. I lead a team of pharmaceutical search marketing specialists, ensuring we deliver best in class search solutions to our clients. Beyond my passion and expertise in search, I have a particular level of interest in all things relating to digital marketing. Throughout my career, I have been involved in various digital tactics, including: media planning, e-mail marketing, web analytics, social media, mobile web, video optimization, etc.

Internet Marketing Manager at Out of Bounds Communications

May 2006 - October 2006

- SEO strategy - PPC campaign management - web analytics reporting (Google Analytics) - email deployment (with ExactTarget) - general website management job duties - Landing page testing

Online Marketing Analyst at MMG Worldwide

2005 - 2006

I served on the Online Media team in two core functions. First and foremost, I was the in-house expert for off-site SEO strategies (i.e., Link Building and promotion) for 30+ clients in the travel and hospitality industry. I helped deliver on strategies that improved link popularity for clients using "white hat" strategies. In addition, I worked as an affiliate program manager, developing an affiliate program for a global leader in the travel insurance industry. I designed and managed the campaign from the ground up, with key input from clients and agency leadership. I also assisted with web reorting and analytics needs.

Web Administrator at SPIDERtel

2003 - 2005

I was a "jack of all trades", serving as a help desk resource, webmaster, SEO, link building, PPC manager and reporting analyst. As one of 4 employees at this small shop, I was responsible for most things relating to day to day activities in the management of PPC, SEO and reporting areas. Under the tutelage of SEOMike, I learned a ton and this was the start of my passion for digital marketing.

Search Manager at Intouch Solutions

October 2006

Serve as subject matter expert and team lead for the Search Engine Marketing team within the Strategic Services Department. I leverage my expertise in search marketing and pharmaceutical marketing to deliver strategic recommendations. I work to promote the growing importance of integrating search and social media strategies in order to drive useful content strategy. As the team lead, I serve as the overall mentor and "go to guy" for all things search. My knowledge of pharma marketing regulations and targeting through search behavior can be leveraged for positive results. Over the past 5 years, our team has managed millions in paid search budgets with a critical eye toward engagement, conversions and ROI. In addition, we have driven SEO strategies that have transformed the content strategy approach and have driven significant growth for our clients.

University of Missouri Kansas City

2002 – 2005

Bachelor

University of Missouri-Columbia

1997 – 1999

Bachelor

Concentration: Liberal Arts

seo, sem, digital marketing, reading, writing, video games